Users will soon have a updated setting that enables them to reduce the volume of AI-made videos appearing in their feeds. This step comes as the company revealed that it currently hosts in excess of 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a widespread release. This advancement aligns with a increase in AI-generated material, spurred by new content generation software.
The Broader AI Trend
It has been noted that nearly 10% of the fastest-growing channels on a competing service primarily display clips produced artificially. A significant portion of this material is considered mass-produced AI material, a label for substandard, factory-style content that is frequently nonsensical or surreal.
Our research shows that numerous viewers appreciate content created using AI tools, from AI artwork to educational videos, and we intend to offer the community the power to increase or decrease of that, based on their own likes,” stated a spokesperson.
AI on the Platform
TikTok shared that there are currently 1.3bn videos on its app labeled as artificially created. Collectively, more than 100 m pieces of content are added to the app every day, making AI content a minor part of its total content library.
Customizing Your Feed
Members will be capable of reduce or increase the level of AI content they see by opening the topic control setting in the app and selecting “AI-generated content”. Other topics that can already be modified under the tool encompass current affairs, clothing, cosmetics, and dance.
Content Labeling and Policies
Its guidelines require users to label convincing AI-generated content, and it bans harmful fake videos of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is not labeled can be taken down under its terms of service.
Furthermore, the service will henceforth add an AI-generated tag to content made using its own AI tools, or detected by an cross-platform project for identifying AI-generated material. This step is intended to deter users from trying to circumvent the labeling process.
AI Literacy Programs
The company is furthermore establishing a $2m educational fund for professionals and groups to create informative material about ethical AI use. This project will assist charitable organizations focused on teaching computer science.
Content Safety Approach
The platform has defended its content review process, during controversy over intentions to lay off numerous safety staff in Britain. It is expected to reduce 439 jobs in its trust and safety team in its British office, with worker representatives and internet security professionals raising concerns that people are being substituted by automated systems.
A company official clarified that human moderation would still have a role, but AI can shield workers by eliminating the most distressing content ahead of it gets reviewed by humans. TikTok announced a 76% decrease in explicit and harmful content seen by human moderators over the past year due to the use of its AI tools.
“We think that it’s essential to balance people and machines to ensure user safety,” she said. “We’ll have humans as part of that process, but we further consider it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is why a lot of the machine support is proving valuable work at speed.”
